ABC ANDY
Companion Doll and app
Spring 2020
Problem Statement
The current market for companion dolls lacks an educational option for the preschool market and does not take advantage of current popular technologies. Additionally due to the pandemic and school shifting to online, many children have been socially isolated.
Concept Statement
My product will feature a two-part solution of a companion doll and accompanying app that can be interacted with synchronously.
Market
Andy incorporates aspects of Leapfrog, Webkinz, Teddy Ruxpin, and Chatty Cathy to create a modern design solution for children in the early stages of literacy acquisition.
Name
Andy's name had to fit several criteria: sound like a nickname, be short, easy to spell, gender-neutral, and begin with an A, like the alphabet. I was able to find a name that worked and was also a play on words. Her name being abc Andy, and sounding like a, b, c, and d, the first four letters of the alphabet.
User Personas
Josephine
3 years old. Preschool student. Literacy level: learning ABCs. Enjoys playing with dolls.
Emma
7 years old. First grade student. Literacy level: below average for her age as she suffers from dyslexia.
Ava
5 years old. Kindergarten student. Literacy level: can read books with large text, a few words on each page, and with large line spacing.
